Building Africa's Human Development & Enterprise Intelligence Ecosystem

We strengthen people, enterprises and institutions through Human-Centred AI, enterprise development, research and strategic partnerships.

From developing entrepreneurial capabilities and preparing young people for the future of work to strengthening institutional performance and generating intelligence for better decisions, we turn human potential and evidence into pathways for sustainable development.

Young African professionals in a training workshop on the future of work

Beyond enterprise development. Building stronger ecosystems.

Elevate SMEs Ltd is a Kenyan, woman-owned organisation working at the intersection of human development, enterprise development, research and strategic partnerships. We exist because strong businesses are built by capable people inside institutions that work.

Our work moves in both directions: we build the capabilities of entrepreneurs, women-led businesses and young people, and we strengthen the institutions, data and evidence that surround them. Human-centred AI is the thread that runs through it all — technology designed around people, not the other way round.

From Nairobi outward, we partner with enterprises, development organisations, county and national institutions, and learning networks across Africa to turn potential into measurable, sustainable progress.

  • Kenyan & woman-owned
  • Human-centred AI
  • Enterprise development
  • Research & analytics
  • Pan-African partnerships

Our four strategic pillars

Four connected programmes that strengthen people, enterprises and institutions — and generate the intelligence to keep improving them.

Women Biz360 Hub

A 360-degree growth hub for women-led enterprises: business diagnostics, access to finance readiness, market linkages, digital and financial literacy, and peer mentorship. We work with women founders from informal traders to growing SMEs, meeting them where they are and walking the full journey with them.

Women-led enterprise growth

PEM Generation Kenya

Preparing young people for the future of work. PEM Generation Kenya builds employability, entrepreneurial mindset and digital and AI-era skills through structured learning, coaching and real enterprise exposure — so young Kenyans enter the labour market with capability, confidence and a pathway.

Youth & future of work

Enterprise Development & Capacity Building

Practical, tailored support for SMEs, cooperatives and business support organisations: business model and strategy development, operations and governance strengthening, financial management, market access, and training programmes designed and delivered with measurable outcomes.

SMEs & institutions

Research, Analytics & Institutional Strengthening

Evidence for better decisions. We design and deliver baseline studies, market and value-chain research, monitoring and evaluation, and data analytics — then work alongside institutions to turn findings into stronger systems, policies and performance.

Evidence & systems

Transformative platforms for inclusive economic development

Our flagship initiatives translate our strategic vision into practical programmes, methodologies and platforms.

Women Biz360 Hub

Accelerating the woman behind the business.

Women Biz360 Hub is Elevate SMEs' flagship women-focused initiative, designed to move beyond traditional entrepreneurship training and address the interconnected needs of women founders. We recognise that the performance and growth of a business cannot be separated from the capabilities, wellbeing, circumstances and opportunities of the person leading it.

Women Biz360 therefore integrates founder intelligence, business acceleration, market access and innovative financing to create a more comprehensive pathway towards resilient and investable women-led enterprises.

African woman entrepreneur working in her business

Our integrated model

Tier 1 · Founder Intelligence

Founder Wellbeing OS (FWOS™)

Understanding the woman behind the business. Through Human-Centred AI and precision analysis, we seek to help founders understand their strengths, identify pressures affecting their development and build more sustainable approaches to entrepreneurship.

Tier 2 · Venture Growth

Growth Hack Accelerator

Turning founder insights into business performance. We provide structured support in:

  • Business model strengthening.
  • Financial management.
  • Digital transformation and AI adoption.
  • Procurement and export readiness.
  • Investment readiness.
  • Market access and business development.
  • Leadership and governance.
Tier 3 · Founder Capital

Revolving Founder Fund

Connecting founder and business intelligence with innovative financing pathways. Our proposed founder capital model seeks to test how a more comprehensive understanding of founders, alongside business performance and financial assessment, can inform more inclusive financing approaches.

Our ambition

To build a founder-first enterprise development and financing model that recognises the woman behind the business while strengthening the commercial viability of the enterprise.

Our experience

  • Launched in 2019 with initial support from GIZ.
  • More than 2,000 women entrepreneurs supported.
  • Experience delivering programmes with AWE Kenya, ITC SheTrades and AWEP Kenya.
  • Evolving into a Human-Centred AI-enabled founder intelligence and growth platform.

PEM Generation Kenya

Understanding young people. Unlocking potential. Building the future.

PEM Generation Kenya is a youth-focused human development and AI initiative co-developed by Elevate SMEs and HDIF.AI with ecosystem partners. It seeks to transform how young people understand themselves, navigate life's challenges and identify meaningful pathways into employment, entrepreneurship and lifelong development.

Rather than defining young people by unemployment statistics, qualifications or perceived vulnerabilities, the initiative starts by understanding their individual strengths, competencies, circumstances and resilience.

Young African people in a youth development training workshop

The methodology

PEM

Personal Employability Mapping

Helps individuals understand their strengths, competencies, experiences and potential pathways for development and employability.

VRR

Vulnerability, Risk and Resilience

Helps identify circumstances that may create pressure or vulnerability alongside protective factors and sources of resilience.

AI

AI Relational Buddy

Provides an AI-enabled personal development companion that supports reflection, learning and action between human coaching interactions.

Our vision

To contribute to a national and eventually regional human development intelligence ecosystem that helps young people understand their strengths, circumstances, opportunities and pathways to meaningful futures.

Our journey

  • Officially launched on 12 August 2025 in Nairobi, on International Youth Day.
  • Developed in collaboration with HDIF.AI and ecosystem partners.
  • Piloted through the EU-funded SCEJU programme.
  • MoUs signed with SCEJU consortium partners and Youth Senate Kenya.
  • Twelve coaches trained and certified in PEM/VRR.
  • Research findings and methodology presented at the World Congress in Sri Lanka.

Our ambition for scale

To strengthen partnerships with universities, government institutions, youth organisations and development partners, supporting the development of youth intelligence and evidence systems across Kenya.

Technology that understands people. Intelligence that enables growth.

Our strategic partnership with HDIF.AI brings human development research, precision analysis, technology and practical implementation together.

Our strategic partnership with HDIF.AI

Elevate SMEs is the strategic and exclusive partner of HDIF.AI for Kenya and Africa in relation to the PEM/VRR Precision Analysis Methodology and the AI Relational Buddy, as described in our current partnership profile.

We contribute to the research, development and contextualisation of the framework for the Kenyan and African environment. Our collaboration brings together human development research, precision analysis, technology and practical implementation to create solutions that support individuals and institutions.

The AI Relational Buddy

Understand yourself. Navigate life. Grow with purpose.

The AI Relational Buddy is an AI-powered personal development companion grounded in more than 20 years of human development research. It helps individuals:

  • Recognise their strengths and capabilities.
  • Understand the circumstances influencing their lives.
  • Identify pressures and factors affecting their development.
  • Reflect on decisions and possible pathways.
  • Take practical steps towards personal growth.
  • Build confidence and increasing independence.

Unlike generic conversational AI tools, the AI Relational Buddy follows a structured human development methodology. It is designed to complement human relationships, coaching and institutional support rather than replace them.

Solutions for institutions

The AI Relational Buddy also provides an institutional platform through which organisations can develop AI companions for their programmes and gain aggregated intelligence about development trends. Potential applications include:

  • Universities and educational institutions.
  • Youth development programmes.
  • Entrepreneurship and accelerator programmes.
  • Employee development and workplace wellbeing.
  • Coaching and professional development.
  • Development and social impact programmes.

What institutions can do

  • Develop tailored AI companionsInstitutions can configure companions around their programmes, expertise, content and target groups.
  • Understand programme developmentAggregated insights can help organisations understand development themes and trends without accessing individuals' private conversations.
  • Extend human supportAI companions can support reflection and continuity between coaching, mentoring and programme engagements.
  • Maintain individual agencyThe platform's approach places emphasis on consent, privacy, personal control and the individual's authority over their own development record.

Our position on responsible AI

We believe that AI for development must be human-centred, responsible and grounded in the realities of the people it serves. Our approach emphasises:

  • Human agency and dignity.
  • Consent and personal control.
  • Privacy and responsible data practices.
  • Human oversight and professional support.
  • Contextual relevance.
  • Development outcomes rather than technology adoption alone.

AI should strengthen people's capacity to navigate their lives, not make decisions on their behalf.

Evidence. Intelligence. Institutional transformation.

Making better decisions through research and human development intelligence. We combine applied research, precision analytics, institutional diagnostics and strategic learning to help organisations move from assumptions to evidence-informed action.

Human development & youth intelligence

Understanding youth capabilities, employability, resilience, wellbeing and institutional support systems.

Women's economic empowerment

Examining the structural, economic and institutional factors influencing women's participation in entrepreneurship, trade and economic development.

Entrepreneurship ecosystems

Understanding enterprise growth, access to markets, investment readiness, entrepreneurship support systems and ecosystem performance.

AI & digital transformation

Exploring the role of Human-Centred AI, emerging technologies and digital systems in advancing inclusive development.

Institutional performance & systemic governance

Understanding how institutions can strengthen their systems, governance, programmes and responsiveness to human development needs.

Our research capabilities

  • Feasibility and pre-feasibility studies.
  • Institutional and organisational assessments.
  • Baseline and endline studies.
  • Qualitative and quantitative research.
  • Data analytics and interpretation.
  • Human development diagnostics.
  • Programme monitoring and evaluation.
  • Policy and strategic analysis.
  • Evidence-based programme design.

Research and institutional engagement

  • Youth wellbeing and development researchA pre-feasibility study on youth wellbeing under the EU-funded SCEJU programme, with findings presented in August 2025.
  • University-based researchA feasibility study across eight Kenyan universities examining youth resilience, employability, wellbeing and institutional support.
  • Human Development IntelligenceDevelopment of institutional partnerships and an emerging Human Development Intelligence Hub concept to advance applied research, innovation and evidence generation.
  • Entrepreneurship ecosystem researchContribution to research examining Kenya's ten-year startup ecosystem journey.

Responsible research and data practice

We recognise the responsibility that comes with working with human development data. Our research practice incorporates appropriate research authorisation, ethical review, data protection and responsible data management.

Our current institutional credentials include NACOSTI research authorisation, Kenyatta University ethical approval and data protection registrations, as stated in our 2026 company profile.

Our aspiration

To contribute to the development of an African Human Development Intelligence capability that informs institutional practice, public policy and inclusive economic development.

Experience. Partnerships. Measurable progress.

Since 2018, Elevate SMEs has worked with entrepreneurs, women-led businesses, young people, institutions and ecosystem stakeholders across Africa.

4,000+Entrepreneurs supported.
2,000+Women entrepreneurs supported through Women Biz360.
100+Startups supported through investment-readiness initiatives.
36+Programmes designed and implemented.
10African countries reached.
12Coaches trained and certified in PEM/VRR.

Our programme experience

  • Women and entrepreneurshipSupporting women entrepreneurs through business development, leadership, export readiness, investment preparation and market access initiatives.
  • Startup and enterprise developmentDesigning and implementing accelerator programmes, investment-readiness interventions and SME capacity-building initiatives.
  • Trade and market accessFacilitating connections between women-owned businesses, buyers, corporations and international trade opportunities.
  • Youth and human developmentDeveloping new approaches to employability, resilience, personal development and AI-enabled youth support.
  • Research and institutional developmentGenerating evidence and supporting institutional collaboration, strategic programme development and ecosystem strengthening.

Selected programme and partnership experience

Our experience includes engagements and programme work involving:

  • GIZ
  • ITC SheTrades
  • TFO Canada
  • AWE Kenya
  • AWEP Kenya
  • FCDO-supported initiatives
  • Boehringer Ingelheim
  • African Women Studies Centre
  • Universities and research institutions
  • Entrepreneurship ecosystem organisations

Partner and funder logos should be published only where logo use and public acknowledgement have been authorised.

Why partners work with us

  • Integrated expertiseWe bring together human development, entrepreneurship, research, technology and institutional strengthening.
  • Regional experienceWe understand the complexities of implementing programmes across different African markets and institutional contexts.
  • Strategic partnershipsWe work collaboratively with public institutions, academia, the private sector and development organisations.
  • Implementation capabilityWe combine strategic thinking with practical programme design, coordination and delivery.
  • Evidence and accountabilityWe emphasise data, learning, responsible implementation and measurable outcomes.

Our next chapter

We are strengthening our strategic platforms, expanding institutional partnerships, developing new intelligence capabilities and building sustainable models for scaling our impact. We invite partners to be part of this journey.

Ideas, evidence and perspectives shaping Africa's development future

Through research, publications, events and thought leadership, we share practical insights and emerging evidence from our work across Africa.

Our knowledge themes

  • The future of human development and AI.
  • Women entrepreneurship and access to capital.
  • Youth employability and future readiness.
  • Enterprise competitiveness and global value chains.
  • Institutional transformation and systemic governance.
  • Responsible AI for development.
  • Entrepreneurship ecosystems and inclusive economic growth.

Publications & research

This section will feature research reports and policy briefs, programme learning reports, human development and enterprise intelligence publications, case studies and implementation insights, and research collaborations and academic contributions.

News & events

Follow our work, partnerships, programme launches, institutional engagements and events. Featured stories to publish initially:

  • Elevate SMEs: From Enterprise Support to Human Development and Enterprise IntelligenceHow our work moved from enterprise support to building intelligence for people and institutions.
  • PEM Generation Kenya: A New Approach to Understanding Youth Employability and ResilienceUnderstanding young people beyond unemployment statistics.
  • Rethinking Women's Entrepreneurship: Why We Must Accelerate the Woman Behind the BusinessWhy founder intelligence sits at the centre of enterprise growth.
  • Human-Centred AI: Moving Beyond Chatbots Towards Meaningful Human DevelopmentWhat responsible, structured AI support looks like in practice.
  • Building Institutional Intelligence for Better Development OutcomesTurning aggregated insight into stronger programmes and policy.

Let's build something that matters

We believe meaningful transformation happens through collaboration. Whether you represent a government institution, university, foundation, development organisation, corporation, financial institution or enterprise support organisation, we welcome conversations about how our expertise and strategic platforms can contribute to your objectives.

Government & public institutions

Collaborate on youth development, employability, enterprise development, institutional strengthening and human development intelligence.

Universities & research institutions

Partner on applied research, student development, institutional intelligence, innovation and AI-enabled human development.

Development partners & foundations

Co-design and implement programmes addressing women's economic empowerment, youth development, entrepreneurship, resilience and inclusive growth.

Corporations & private sector

Develop SME supplier pipelines, procurement readiness, enterprise development, market access and responsible AI-enabled employee development programmes.

Financial institutions & investors

Explore founder intelligence, investment readiness, alternative financing approaches and women-led enterprise growth initiatives.

Entrepreneurs & ecosystem organisations

Access enterprise development programmes, partnerships, coaching and growth opportunities.

Tell us about your organisation, your objectives and the opportunity you would like to explore — use the enquiry form below and we will come back to you.

Moments from our work

Workshops, cohorts, research engagements and partnerships across Kenya and the wider region.

Voices from our partners

Founders, programme participants and institutional partners on what changed after working with us.

The Women Biz360 Hub gave me more than training. I left with an export plan and evem managed to export my products to the USA.


SalomeFounder, Beauty and health company — Nairobi

PEM Generation Kenya changed how our graduates see themselves. They arrive unsure and leave with a portfolio, an interview-ready story and a clear plan for the next twelve months.


MwendaProgramme Lead, TEESTI — Meru

Their baseline study and analytics gave us evidence we could act on. The recommendations were practical, costed and grounded in what our members actually experience.


MaryDirector of Programmes, Local NGO

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    Whether you are a development partner, an institution, a funder or an enterprise ready to grow, we would like to hear what you are working on. Tell us your goal and we will come back with a clear way to work together.

    •  +254 795 757 296
    • info@elevatesmes.co.ke
    • Elevate SMEs Ltd, Nairobi, Kenya
    • www.elevatesmes.co.ke

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